About us

Welcome to 101Spa, where the art of relaxation meets the beauty of Iceland’s natural wonders.

101Spa was born in December 2024, inspired by a moment of magic in Reykjavik. Naomi, our founder, a seasoned professional with years of experience working at some of the world’s most renowned spa resorts, was visiting Iceland when she fell in love—with the city, the culture, and the tranquil energy that defines this extraordinary place.

Driven by her passion for creating spaces of serenity and well-being, Naomi envisioned a unique retreat that would embody the essence of Iceland: untouched beauty, purity, and harmony. From that spark of inspiration, 101Spa was brought to life.

Our Mission
At 101Spa, our mission is simple: to provide a sanctuary where your body, mind, and soul can rest, recharge, and reconnect. We blend cutting-edge spa treatments with the timeless healing power of Icelandic nature to create an experience like no other.

Why 101Spa?
Located in the heart of Reykjavik, 101Spa is more than a destination—it’s a journey into wellness. Every detail, from our carefully curated treatments to our thoughtfully designed spaces, reflects our commitment to excellence and your ultimate relaxation.

Join us in 2026 as we open our doors to share the experience that first captured Naomi’s heart—and let it capture yours, too.